While MZ generation is paying attention to products that can improve the quality of the residential environment such as interior, homeware, and home appliances in the aftermath of COVID-19, home appliances that they want to purchase and replace in the future were different for each generation.
According to a survey on home appliances that MZ generation is attached to tomorrow’s 20th Institute, Z generation, which has kitchen appliances, ranked first with air fryers (24.5%) that can cook various dishes, followed by waffle makers, sandwich makers, and toasters (22.2%). As the need for milk kits and convenience foods grows, it was confirmed that Generation Z is relatively interested in products that make cooking easier.
Unlike Generation Z, late Millennials ranked first in food waste shredder and disposal (26.7% of kitchen home appliance holders), and electric Millennials ranked first in dishwasher (27.4% of kitchen appliance holders), and Millennials were more interested in products that can relieve household labor than Generation Z.
For media electronics products that MZ generation wants to purchase and replace in the future, laptops (29.7% and 32.0% respectively) were cited the most for both late millennial and electric millennial products that currently have media electronics. The media appliances that Generation Z wants to buy the most were beam projectors (28.5% of media electronics holders). With the recent popularization of OTT services, there is a growing need to watch content through large screens, and interest in beam projectors can be seen.
As household appliances that MZ generation wants to purchase and replace in the future, both Generation Z and Millennials cited clothing management devices (stylers, air dressers, etc.) the most. The “clothes manager,” which helps wash and maintain clothes, is considered the No. 1 popular home appliance (19.1%, No. 1) that MZ generation wants to purchase, and it has been confirmed that it is highly willing to purchase. Meanwhile, massage devices and massage chairs were the highest among other electronic products that MZ generation wanted to purchase and replace in the future, including hobbies and small home appliances.
Meanwhile, when MZ generation, which currently owns household appliances, looked into brands by electronics that are willing to buy, “Dyson (39.8%)” ranked first as the wireless cleaner brand. Samsung Electronics (33.8%) was the No. 1 laptop brand that MZ generation is willing to purchase. Among TV brands, “LG Electronics (51.3%)” ranked first in the overall purchase intention of MZ Generation, but “Samsung Electronics” ranked first in the Z Generation, showing a difference. Data on air purifiers, clothing managers, air conditioners, and custom home appliance brands can also be found in the survey. 로봇청소기 추천
The survey was conducted through an online panel survey method using a structured questionnaire for seven days from April 1 to April 7, 2022 for 900 samples of men and women aged 15 to 41 nationwide, and used the Korean panel service “Panel Now” operated by DataSpring.